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Moran: Great Wolf Lodge banking on 'brand recognition' - and a bigger waterpark - to win over Chicago market

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When Great Wolf Resorts announced in January that it was accepting reservations for a July 1 grand opening of its Key Lime Cove reclamation project in Gurnee, a question was posed: How will Great Wolf succeed where Key Lime did not?

While it will likely take years, and not months, to fully answer...


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